Shereen Daniels About

An advocate for anti-racism in business, Shereen is Vice Chair of the Black Business Association for London Chamber of Commerce & Industry and Founder + Managing Director of HR rewired.

As a wonderfully accomplished HR leader who is a sought after speaker and advisor, Shereen has been featured in Forbes, BBC Worklife and voted one of LinkedIns Top Voices for 2020

Shereen accelerates Board-level knowledge to implement strategic impactful actions to think differently about anti-racism and promoting racial equity.

As the Vice Chair of the Black Business Association Committee, Shereen plays an integral role in lobbying and supporting the effective business activity of Black entrepreneurs and owners, showing the investable credibility of Black business and significantly influencing the government’s agenda on racial injustice, discrimination and economic empowerment.  The committee is focused on ensuring the capital markets and government take the opportunity to both hear and heed competent Black voices and secure the growth of the business sector.

A supporter of the Sustainable Development Goals – 17 Goals to transform our world, adopted by the United Nations Member States in 2015, Shereen is focused on driving sustainable economic growth and providing equitable employment opportunities for all. 


Her corporate HR global leadership career spans over seventeen years, working within companies with turnovers ranging from £100 million to £2.2 billion; such as Caffe Nero, Greene King, Hobbs, Gala Coral, Carphone Warehouse, Orion Publishing Group and ArmorGroup (now part of G4S).   

Prior to founding HR rewired in 2019, Shereen embarked on an MP Leadership Scheme with the House of Commons and Operation Black Vote, which has an objective to increase representation within UK politics.  A seasoned board director, Shereen has occupied previous roles for Kent & Medway Economic Partnership Board, Trustee to Endeavour Mat, a group of selective and non-selective schools in her local area and Women’s Aid, a charity supporting women and children who have been the victims of domestic abuse.

SHEREEN'S work with the black business association

The Black Business Association (BBA) with the London Chamber of Commerce was launched in 2020 to to promote Black business ownership, entrepreneurship and Black employees in the capital.

Shereen is Vice Chair of the BBA and plays an integral role in ensuring capital markets and governments take the opportunity to both hear and heed the competent Black voices and secure the growth of the business sector.

The four key objectives for 2021 and beyond are as follows:

Increase access to capital and investment
A definitive fund for Black led businesses
Bring together a cohort of strong business owners who are in real growth industries and can provide exceptional opportunities for employment
Renewable energy and health services
Practically address inequalities in access to contracts and being on preferred supplier lists.
Amount of contracts won and value for BBA members
Build membership with internal Black employees within organisations to increase their visibility and access to development opportunity
Progression to Board level/Executive positions